Sunday, September 14, 2008

CD cover & logo: JoyFocus

JoyFocus came with a huge challenge: to create a "modern coat of arms" inspired by the Queen logo but for a fun-loving midwestern band. And this wasn't just for a CD cover, it was also to be their new 'permanent' band logo to be used on shirts, posters, etc.

I sketched on this one for days, taking elements of different heraldic symbols and assembling them together. The moment where the concept came together was when I stuck the F-14 fighters in there. When that worked I knew that I could pretty much toss anything into the mix.

The band called the end result "BEYOND AWESOME!" and I was pretty happy with it too. This might be one of my favorite album covers so far. Click to see all the details.

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